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You passed your real estate exam! You’re officially a licensed real estate agent—Woohoo, congratulations! 🎉 Now what? Let’s talk about how to get your first real estate client. The first thing you’ve heard is to ask friends and family for real estate referrals. And maybe that works—until you run out of friends and family! So then you hear, ”Buy real estate leads online” …but quickly realize how expensive they are. So you try to market yourself on Instagram for Realtors and TikTok... but it’s still not working out or paying the bills. And then they say, ”Try open houses.” You give it a shot. You buy all sorts of snacks, promotional items, and spend hours making flyers… And still—crickets. Plus, a huge bill. You thought open houses were going to be the thing. You see the potential. You see buyers looking for homes, and you see other real estate agents’ success. But you just can’t quite figure out how to get those potential clients to work with you. Here’s the truth: You can generate high-quality real estate leads without cold calling, door knocking, or breaking the bank—and you can do it for free using open houses. If you’re not seeing the conversions you want, chances are it has nothing to do with your open house marketing—and everything to do with the conversations you’re having (or NOT having!) with your open house visitors. Unlike traditional open house training that only teaches you how to get more people in the door, here, you’ll learn how to: ✔ Identify your dream clients at an open house ✔ Differentiate a buyer vs. a seller (and market to both!) ✔ Have conversations that convert leads into real estate clients without feeling salesy Because anyone can sit at an open house and pass out flyers. And while knowing the square footage, specs, and upgrades is helpful, that’s only 1% of the equation. If you want to: ✅ Increase your conversion rate at open houses ✅ Get clients (not just ”leads”) ✅ Fill your real estate database with upcoming listings ✅ Build a thriving real estate business without spending thousands on ads or online leads …then you need to master the 99% of the equation—because it’s not about how many people walk through your open house; it’s about what you say that creates the connection and drives transactions. For over 10 years, Michelle Miramontez, known as The Open House Coach, has perfected open house strategies that help new and struggling real estate agents turn open house visitors into real estate deals—without the outdated, pushy sales tactics. From helping brand-new agents who quit their 9-to-5 go from overwhelm and confusion to closing consistent deals, Michelle is sharing her real estate coaching expertise so agents like you can thrive in this industry. Ready to get real estate clients now? Hit FOLLOW and let’s begin!
Episodes
Thursday May 02, 2024
Thursday May 02, 2024
Join our 30 Day Open House Challenge:
https://openhousemastery.myflodesk.com/30daychallenge
Welcome to our latest podcast episode where we delve into the power of focusing on a single lead generator. You'll discover why diversifying your attempts to generate leads through cold calling, mailers, events and networking might not be giving you the desired results. Learn about our host, Michelle's journey in enhancing her real estate business by focusing on open houses and using social media as a tool to drive success. The episode also provides insights into the vital role of connection-building in lead generation, revealing how to transform countless leads into actual clients.
In this episode, Michelle shares her experience of feeling overwhelmed and frustrated by conventional real estate lead generation tactics. She narrates her transition from traditional methods to focusing on open houses. The turning point of her business came when she decided to ditch the sign-in sheets and flyers and chose the power of connection-building, translating to remarkable success.
A real-life example demonstrates the importance of connecting on a personal level with potential clients. Michelle recounts her successful encounter with a couple seeking to downsize their home, and how effectively she used her communication skills to secure valuable real estate business. The story unfolds to reveal a critical underlying theme—building connections to secure sales.
This episode provides an incentive to re-evaluate existing strategies and consider the potential benefits of focusing on a single lead generator—open houses. If you're ready to dive deeper into mastering the art of hosting open houses and want to convert more leads into clients, be sure to check out our Open House Mastery course. This self-paced online course with live components is designed to help you enhance your real estate career and increase your income.
Until next time…
Have a fabulous week…
Book those open houses & come back with an open mind….
xoxo,
Michelle
Next Steps:
Listing Launch Workshop Live 8/30/24
https://openhousecollective.myflodesk.com/listinglaunchworkshop
Open House Mastery | The Course & Community
https://stan.store/openhousecoach
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