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You passed your real estate exam! You’re officially a licensed real estate agent—Woohoo, congratulations! 🎉 Now what? Let’s talk about how to get your first real estate client. The first thing you’ve heard is to ask friends and family for real estate referrals. And maybe that works—until you run out of friends and family! So then you hear, ”Buy real estate leads online” …but quickly realize how expensive they are. So you try to market yourself on Instagram for Realtors and TikTok... but it’s still not working out or paying the bills. And then they say, ”Try open houses.” You give it a shot. You buy all sorts of snacks, promotional items, and spend hours making flyers… And still—crickets. Plus, a huge bill. You thought open houses were going to be the thing. You see the potential. You see buyers looking for homes, and you see other real estate agents’ success. But you just can’t quite figure out how to get those potential clients to work with you. Here’s the truth: You can generate high-quality real estate leads without cold calling, door knocking, or breaking the bank—and you can do it for free using open houses. If you’re not seeing the conversions you want, chances are it has nothing to do with your open house marketing—and everything to do with the conversations you’re having (or NOT having!) with your open house visitors. Unlike traditional open house training that only teaches you how to get more people in the door, here, you’ll learn how to: ✔ Identify your dream clients at an open house ✔ Differentiate a buyer vs. a seller (and market to both!) ✔ Have conversations that convert leads into real estate clients without feeling salesy Because anyone can sit at an open house and pass out flyers. And while knowing the square footage, specs, and upgrades is helpful, that’s only 1% of the equation. If you want to: ✅ Increase your conversion rate at open houses ✅ Get clients (not just ”leads”) ✅ Fill your real estate database with upcoming listings ✅ Build a thriving real estate business without spending thousands on ads or online leads …then you need to master the 99% of the equation—because it’s not about how many people walk through your open house; it’s about what you say that creates the connection and drives transactions. For over 10 years, Michelle Miramontez, known as The Open House Coach, has perfected open house strategies that help new and struggling real estate agents turn open house visitors into real estate deals—without the outdated, pushy sales tactics. From helping brand-new agents who quit their 9-to-5 go from overwhelm and confusion to closing consistent deals, Michelle is sharing her real estate coaching expertise so agents like you can thrive in this industry. Ready to get real estate clients now? Hit FOLLOW and let’s begin!
Episodes
Thursday May 16, 2024
Thursday May 16, 2024
Welcome to another episode of Open House Open Mind podcast. In this episode, host Michelle takes an unconventional approach to real estate lead generation. She challenges industry standards and provides alternatives to the usual sales tactics. Learn how to attract buyers and sellers towards you instead of chasing them with pushy sales tactics, eliminate that 'icky' feeling, and make a mark in the real estate industry. This is not a typical real estate podcast; it aims to fill your database, challenge your limiting beliefs, and improve your open house experience.
In this edition, the hot topic is competition. Michelle suggests applying practical tips from the podcast to your industry and shares her belief that competition is a limiting belief. She provides three methods to change your perspective on competition, advocating "inspiration over competition, " and "collaboration over competition." Discover mental tools to discover truth from hearsays, find the evidence, and choose your belief. She discusses how instead of letting competition intimidate you, use it as a source of motivation and collaboration.
Also, learn about upcoming events in the real estate industry. In an online summit organized primarily for women in real estate, find a space for knowledge and networking with women from various areas of expertise, varied ages, and coming from different places. Understand the summit's theme — "Collaboration Over Competition" — and apply it to your day-to-day dealings in the real estate business.
In closing, Michelle reminds everyone to join and register for the free online summit happening on May 20th, 21st, and 22 of 2024, particularly the session on May 21 at 2 pm PST. Learn insightful tips and strategies. See you at the summit, and until the next episode of Open House Open Mind podcast.
Until next time.
Have a fabulous week!
Book those open houses & come back with an open mind.
xoxo,
Michelle
Next Steps:
Open House Mastery | The Course & Community
https://stan.store/openhousecoach
Join the Facebook Community:
https://www.facebook.com/groups/openhousecollective
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