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You passed your real estate exam! You’re officially a licensed real estate agent—Woohoo, congratulations! 🎉 Now what? Let’s talk about how to get your first real estate client. The first thing you’ve heard is to ask friends and family for real estate referrals. And maybe that works—until you run out of friends and family! So then you hear, ”Buy real estate leads online” …but quickly realize how expensive they are. So you try to market yourself on Instagram for Realtors and TikTok... but it’s still not working out or paying the bills. And then they say, ”Try open houses.” You give it a shot. You buy all sorts of snacks, promotional items, and spend hours making flyers… And still—crickets. Plus, a huge bill. You thought open houses were going to be the thing. You see the potential. You see buyers looking for homes, and you see other real estate agents’ success. But you just can’t quite figure out how to get those potential clients to work with you. Here’s the truth: You can generate high-quality real estate leads without cold calling, door knocking, or breaking the bank—and you can do it for free using open houses. If you’re not seeing the conversions you want, chances are it has nothing to do with your open house marketing—and everything to do with the conversations you’re having (or NOT having!) with your open house visitors. Unlike traditional open house training that only teaches you how to get more people in the door, here, you’ll learn how to: ✔ Identify your dream clients at an open house ✔ Differentiate a buyer vs. a seller (and market to both!) ✔ Have conversations that convert leads into real estate clients without feeling salesy Because anyone can sit at an open house and pass out flyers. And while knowing the square footage, specs, and upgrades is helpful, that’s only 1% of the equation. If you want to: ✅ Increase your conversion rate at open houses ✅ Get clients (not just ”leads”) ✅ Fill your real estate database with upcoming listings ✅ Build a thriving real estate business without spending thousands on ads or online leads …then you need to master the 99% of the equation—because it’s not about how many people walk through your open house; it’s about what you say that creates the connection and drives transactions. For over 10 years, Michelle Miramontez, known as The Open House Coach, has perfected open house strategies that help new and struggling real estate agents turn open house visitors into real estate deals—without the outdated, pushy sales tactics. From helping brand-new agents who quit their 9-to-5 go from overwhelm and confusion to closing consistent deals, Michelle is sharing her real estate coaching expertise so agents like you can thrive in this industry. Ready to get real estate clients now? Hit FOLLOW and let’s begin!
Episodes
Monday Sep 02, 2024
Monday Sep 02, 2024
Welcome to another episode of Open House Open Mind! I'm your host, Michelle, and today we're diving into a weekend of open houses in Santa Clarita. If you're tired of traditional real estate tactics and want to learn how to attract buyers and sellers without feeling pushy, you're in the right place.
In this episode, I share my experiences from hosting open houses, including the importance of engaging with neighbors who visit. Contrary to the industry norm of dismissing them as 'nosy neighbors,' I explain why they are your next potential listings and how to use a conversational framework to understand their needs.
You'll also hear about my recent encounters with various visitors, including a genuinely nosy couple and another couple searching for a home for their friends. Learn how to stay motivated, practice your scripts, and not take things personally when interactions don't lead to immediate results.
If you're looking to master the art of hosting open houses and convert leads into clients, join me inside Open House Mastery. This self-paced online course with live coaching components will guide you through every step, from finding open houses to hosting them effectively. Don't forget to check out the free workshop available in the Open House Collective Facebook group until September 6th.
Thank you for tuning in! Please share this podcast with a friend and leave a review to let me know how I'm doing. Until next time, have a wonderful week and come back with an open mind.
xoxo,
Michelle
P.S Catch the Listing Launch Workshop for a limited time in the Free FB group 👇🏽
Next Steps:
Open House Mastery | The Course & Community
https://stan.store/openhousecoach
Join the Facebook Community:
https://www.facebook.com/groups/openhousecollective
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